World Liberty Financial (WLF), the crypto platform linked to former President Donald Trump, is making waves in the blockchain space by actively courting crypto projects for high-stakes token swap deals. According to sources, WLF is offering to purchase a project's native tokens in exchange for an equivalent investment in its soon-to-launch WLFI tokens—with a minimum buy-in of $10 million plus a 10% fee.

The Token Swap Offer

Representatives from World Liberty Financial have approached blockchain teams with a proposition: invest at least $10 million in WLFI tokens—priced at a $1.5 billion fully diluted valuation (FDV)—and, in return, WLF will purchase the same amount of the project's native cryptocurrency. For those seeking priority treatment, the investment threshold rises to $15 million.

The WLFI token is central to the platform, which aims to provide users with access to third-party decentralized finance (DeFi) applications for earning yield on stablecoins and borrowing cryptoassets. While WLF’s full suite of services is expected to launch in Q3 2025, its website currently offers just one function: buying WLFI tokens. To date, approximately 24 billion tokens have been sold at $0.05 each, totaling around $1.2 billion in sales.

The Trump Connection

Although Donald Trump himself is not directly managing the platform, his son Eric Trump sits on the project’s board of managers. A Trump-affiliated LLC holds significant financial interest, with 60% equity in WLF, 75% of revenue generated by the WLFI token sale, and 22.5 billion WLFI tokens—valued at roughly $1.1 billion based on public sale prices.

This venture aligns with Trump’s broader embrace of cryptocurrency, which became a campaign talking point as he positioned himself as a pro-crypto candidate.

Major Players and Controversies

Interest in WLF has extended beyond small blockchain projects. Chinese crypto entrepreneur Justin Sun, known for his involvement with TronDAO, has claimed that the organization acquired $75 million worth of WLFI tokens.

However, the initiative isn’t without controversy. World Liberty Financial’s co-founders, Zak Folkman and Chase Herro, were previously behind Dough Finance, a crypto platform that suffered a $2 million hack in 2024. Their involvement has raised concerns among some industry participants. Neither they nor World Liberty Financial responded to requests for comment.

A Coveted Spot on WLF’s Balance Sheet

Despite the skepticism, securing a partnership with WLF has become a point of pride for crypto projects. Movement Labs co-founder Rushi Manche publicly acknowledged WLF’s support after the platform acquired $2 million worth of Movement’s native token. However, Movement Labs later clarified that it had not purchased any WLFI tokens nor engaged directly with World Liberty Financial.

For those interested in participating in WLF’s token swap deal, the process involves an initial consultation, followed by a video meeting with co-founder Zak Folkman to finalize terms. The offering operates on a first-come, first-served basis, with priority given to projects demonstrating strong technical metrics, brand recognition, and a willingness to exceed the $10 million buy-in.

The Future of World Liberty Financial

With a high-profile backer, significant capital flow, and an ambitious DeFi roadmap, World Liberty Financial is positioning itself as a major player in the crypto space. However, questions remain about the platform’s long-term viability, transparency, and the implications of its Trump-affiliated financial structure.

As the crypto industry continues to evolve, WLF’s success—or failure—will likely serve as a key indicator of how deeply political figures can embed themselves in the digital asset ecosystem.